Capacity Planner
Dynamic floor plan
3D floor plan and venue visit
Virtual and Hybrid Services
Live Event Services
Dining and Catering
Enquire Now
We look forward to hearing from you, if you would like to talk to us, or make a booking, please click below to let us know what your requirements are, or call us directly on 020 7034 4900.
The events industry has been on its own trajectory for quite some time. Pre-COVID, traditional full-day conferences and meetings with large sit-down lunches and coffee breaks were starting to become old and tired as more and more organisers sought unique ways of creating engaging experiences for delegates.
This started with a rise in sustainable events, as the realisation that traditional events were bad for the environment hit home. It was closely followed by an explosion of event technology companies all offering the latest technology to enhance events from virtual events to gamification.
Then COVID hit. The pandemic heavily affected how we met, with events cancelled or postponed around the world leaving event organisers to adopt new delivery models going entirely digital or embracing hybrid digital and in-person solutions.
Now the pandemic has shifted, organisers have been prompted to deeply reflect the future of the industry and to understand what events of the future look like. The challenge is ensuring events add value and create memorable experiences for delegates while ensuring they are kind to the environment.
As a venue catering for thousands of delegates each year, we’ve been delighted to see that event numbers are swiftly returning to pre-COVID levels. There is no doubt in our minds that people still want to meet. The difference between 2022 and 2020? Flexibility.
Flexible events are the biggest trend we have seen this year and are something that we work hard to facilitate at RCP London Events. Here’s how.
"Now the pandemic has shifted, organisers have been prompted to deeply reflect the future of the industry and to understand what events of the future look like. The challenge is ensuring events add value and create memorable experiences for delegates while ensuring they are kind to the environment."
Outdoor space to enhance events
While traditional indoor conferences still have their place, we have found that having a garden has been of great benefit to our clients. The RCP’s Medicinal Garden is a wonderful tranquil space in the heart of central London, adjacent to Regent’s Park.
The real joy of this space is its unique and bespoke collection of plants: our 1,100 plants, herbs and flowers tell the myriad stories from diverse cultures and different countries, and offer an illuminating window into the history of medicine throughout the centuries.
In 2022 our clients have embraced the opportunity to reconnect with nature in our garden which provides a safe, relaxing place to unwind. Some organisers have chosen to host events for up to 150 people in the garden. Others have utlilised it for or breakout sessions. A flexible option for those looking to inject something memorable into their events.
Virtual and hybrid offerings
At the onset of the pandemic, we fully switched from physical to virtual events to ensure our clients could continue to engage with their audiences in an impactful way.
Since all COVID restrictions have been lifted, we have seen that organisers and delegates want to attend events physically, but want a cost-effective option for online participants and on demand content post-event.
We have therefore updated our post production and video services as well as our in-house virtual platform, RCP Virtual, to include options allowing on demand content to be available post-event for 30 days at a time. Being able to offer both hybrid and virtual means much more flexibility for organisers.
Flexible catering offer
In 2022, we have seen a rise in demand for breakfast events and half day events, which has meant that having a flexible catering offer has been integral. Our approach to catering goes beyond pure sustenance.
We have curated our menus in a way that delegates feel fuelled by default, and we ensure each allergy and dietary requirement is carefully planned for.
We provide our clients with a choice at every opportunity and our plant-based and healthy options are up in 2022 by 35% on DDRs. This is a key decision factor for RCP London Events’ clients, many of whom are medically minded and conscious of what their delegates fuel themselves with. Having the flexibility to choose is important for many in the current climate.
Discover our menus and DDR offer here.
There is no doubt the pandemic necessitated rapid changes in the event industry. As the industry continues to find its feet it’s clear that remaining flexible is going to be a key requisite of events of the future.
Flexibility is the key to our success at RCP London Events. We are an incredibly forthcoming, friendly and helpful establishment, from the time the enquiry is taken to getting feedback post-event. If you are interested in RCP London Events for your next event, reach out to our award-winning event team: events@rcp.ac.uk
Enquire now
